As a young child's first guide to sewing, the developing this kit presented several challenges — such as a plastic needle without a sharp end, and avoiding knots. Thus, this project required extensive development, testing and product design. The graphic intention sought to create a playful and homespun feel.

ROLE:

• Product Development
• Art Direction & Design
• Budget & Project Management
• Photoshoot Planning/Styling/Art Direction
• Pre-press & mechanicals